The Canton of Geneva wanted to engage citizens in a conversation about waste. We developed a dynamic campaign built around a bold idea: “The best waste doesn’t exist.” For this project, I designed the complete visual identity, the logo, and motion graphics, handled video post-production, and supervised the shoots. The campaign featured a street-style info-vs-misinfo micro-interview, various merchandise (cargo bike, flags, t-shirts, badges, flyers), and the distribution of reusable bags and battery collection boxes, aiming to raise awareness while reducing excess waste.